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Datacard® SD Series Card Printers Datacard Group Confidential February 2011
MARKET OPPORTUNITIES
The SD Series card printers are perfect for anyone in need of an affordable, high-quality
printer that is easy to use. These environmentally-friendly printers have a rich set of standard
features and a small footprint. They offer extreme value and security that will appeal to
customers in the following markets:
Corporate
• Produce employee, contractor and visitor badges
• Control physical access to facilities and logical access to corporate networks
• Enable cashless transactions for cafeterias, vending and company stores
Primary and Secondary Schools
• Identify students, faculty and staff with photo ID cards
• Control access to buildings, rooms and parking lots
• Automate attendance tracking
• Manage checkout of books, supplies and equipment
Colleges and Universities
• Enable access to dorms, labs, classrooms and parking
• Identify who should and should not be on campus
• Allow students to check out library books, purchase meals and obtain cash from
ATMs
Healthcare
Personalize patient ID cards
Scan patient IDs to confirm benefit eligibility and track patient activity
Speed up registration, improve privacy and show commitment to patient
satisfaction with patient loyalty cards
Loyalty / Membership
Reward your best customers with points, discounts and other perks by creating a
membership card
Track customer data for use in building strong, lasting relationships and better
programs
Deliver targeted messages and promotions that keep members coming back
Easily identify members who are entitled to special privileges and services
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